Clean, commercially driven art direction focused on clarity and consistency. It is aligned with brand requirements through a neutral palette, controlled lighting, and cohesive framing to ensure strong product visibility. Styling is minimal and intentional, allowing silhouettes and fits to read clearly, while props are used sparingly to add context without distracting from the product.Stylist led curation ensured outfits reflected brand positioning from formal to casual, premium to streetwear while the photo selection process guaranteed final imagery aligned with both brand and platform standards.
Menswear e-commerce shots for Flipkart and Myntra, featuring premium Indian brands under Aditya Birla Group such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, as well as international labels available on Myntra including Adidas, Nike, Levi’s, Jack & Jones, and HRX.
Designed to meet each brand’s visual identity and e-commerce guidelines, ensuring consistency in color palettes, mood, framing and product presentation.